Staying on top of trends and maintaining a relevancy with your audience is critical in advertising. Use this popular social media platform to your advantage! Read through the following article and you should be able to build a marketing plan that works well.
Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Always actually send the prize or you’ll ruin your reputation.
A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. It is important to monitor your wall daily and to check out @ messages for your brand as well. It is especially important to reply if the comment needs customer service support or a complaint is brought to light.
Consider Facebook as one way to share information. Facebook isn’t just about informal chit chat, it’s also a major content format. Use it in this way. Create informational posts and videos to post on your Facebook page. You will see great results from using Facebook.
When someone sends you a message or comments on your page, reply to it. Try to answer their question with a helpful answer, and thank that person for contacting you. Share links to your business’s site or Facebook page if you have the information they need.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.
Giveaways are very helpful in marketing. Give people something for free if they meet a certain condition, like if they were to like the Facebook profile of your business. Don’t give away anything expensive; just make it something that your fans will want.
Always respond to comments as well as posts that are posted on your Facebook wall. If someone reaches out to you, they deserve to be acknowledged. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
Give your followers something to sign up for. Providing something useful just for registering is a good way to keep the conversation going with interested parties. Use contests or freebies to entice them to give you their contact information.
Personalize your brand. If you post the same old stuff as everyone else, your brand is not going to be viewed with excitement. Have some personality, but continue to be professional.
Try encouraging user interaction with others fans and with you. If you find a conversation that was started on a post you’ve made, let people continue it. If you delete something or ask people to stick to a topic, you risk offending them. The main reason you should ever get involved is when the thread is becoming offensive or racist.
There are things that you should and should not do when you are Facebook marketing. There are many examples of each out there. Many folks seek best practices while neglecting to study the bad ones. Knowing what to avoid is valuable knowledge.
Contests are a great way to increase interest in your page and your brand. Have people perform certain tasks to earn entries into the contest. They could like your page, subscribe to your email updates, or post pictures using the product. A winner will be chosen at the end of the contest.
Don’t forget about event sharing on Facebook as a part of your marketing strategies for your company. For instance, if you go to trade shows, you can make an event that has this and allows others that follow or “like” your page to share. Facebook will even send out reminders of the upcoming event.
Don’t assume Facebook marketing will not be successful; think about what it can do for you instead. Since Facebook has such a diverse group of users, the marketing potential is truly unlimited. Apply the above tips to your marketing strategy to see great results.