You may already use Facebook to communicate with friends and family, but you can also use it to communicate with your business audience. Social media sites are something that tons of people use because they enjoy using them to socialize. Use this to your advantage so that you can utilize Facebook to offer your public many things.
Communicate with your fans on a regular basis so you are aware of what they want. If you have people posting to your page, pay attention to them. You would be amazed at how helpful the public can be with marketing ideas. Give your fans the attention they deserve because they made you the success that you are.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Give discounts or prizes to people who share or actively market your page. Show proof that you have awarded the prize after the contest ends.
Make sure any content you publish is linked through your Facebook. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Using Facebook Offers, you can quickly promote a contest or freebie which you are offering on your website. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.
Choose updates carefully. If your updates have no value, your subscribers will lose interest fast. Updates need to be entertaining, helpful, or educational. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
Your main goal is to gain more customers and sell more product, so that’s why you set up a Facebook page in the first place. Setting monthly goals will help you do this. While “likes” have their place, they don’t necessarily mean that anyone is buying from you. Try switching your strategy if you’re not seeing an uptick in business.
Facebook is not always the best social media outlet for marketing. This is an extremely popular network but some subcultures or age groups favor other sites. Before you spend time and effort on social media marketing, do your homework to find out which suits your target audience.
Think about setting up a group on Facebook. Facebook can serve multiple purposes for you. You can answer any questions your customers have and allow them to chat among themselves. You can share discounts and any other helpful information. This is also a good place to learn more about your customers.
Be sure to establish a personality for your brand. If you post the same old stuff as everyone else, your brand is not going to be viewed with excitement. Have some personality, but continue to be professional.
Allow clients to post comments and thoughts on your page at all times. This will show that you are interested in what people have to say at all times.
Your website and Facebook page should look similar. Match things like color palette between the sites. It helps give personality to your brand. If it is totally different, it can be confusing.
Encourage your followers to share the content they like on your Facebook page with family and friends. Provide incentives, for example, offering small discounts to your subscribers that share updates with their own friends. You could promise to provide coupon codes with everyone once a given number of shares are made.
One of the worst things about the written word is being unable to always accurately judge the tone of a comment. Posting Facebook messages that appear like a bot wrote them can cause fans to lose interest in you.
Use the power of social media to grow and expand your business. Many people use Facebook and it’s a great marketing tool. Use the tips shared in this article and you can reach out and grow your audience.