Do you want to cream the competition? Would you like to market on Facebook just like they do? Would you like to be more successful than they are? This will take some real effort and education, and you can get the latter right here.
Always use a professional tone when posting on your business’s Facebook page. Although social media is relaxed, you should never post anything that could be deemed unprofessional. Folks will have more respect for what you do if your tone stays professional.
Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.
Always post a link to any new content on your site to your Facebook wall. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Also, use your Twitter page to link up to Facebook.
A fan base is a must before you begin marketing on Facebook. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. After that, you are sure to see a big jump in conversion rates.
Never neglect your existing base. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. If your fans think you respect them, your marketing will be successful. This makes people get into your brand a lot more, so never forget to acknowledge your followers.
Giveaways are terrific marketing tricks. Offer a free gift to people who opt in to your newsletter or like your social media pages. You do not need invest much money, but you can increase your base of potential customers.
Hiding your content from non-fans is an effective method in converting visitors into followers. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. Don’t hide too much of your site, as search engines won’t be able to crawl anything that is hidden.
Be sure folks are able to “share” content via your Facebook presence. If the content you provide really strikes a chord with your followers and visitors, they’ll likely want to tell their friends about it. Facebook thrives on interacting and sharing with others. Providing your audience with useful information will ensure that they return to your page. They will also be more likely to pass that information along to other potential customers.
Try to post photos to your Facebook page that are professional. They will give viewers a nice picture of your company. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.
Try as hard as you can to respond to people when they leave comments on your page. This not only means to respond to people who comment on your profile, but the comments in your inbox too. This may involve more work for yourself, however your subscribers are sure to appreciate the personal touch.
One way to get the likes count on your page up is to occasionally throw contests. You can offer discounts or a nice prize once your goal of likes is met. Contests are a great way to attract new followers and win new customers for your products and services.
Ask your customers to post reviews on your Facebook profile. People that are interested in your business will also be interested to hear what others have to say. This will help your customers make an educated decision on your product.
Ask your followers to share your page with friends. Give your customers some sort of incentive, like offering a discount or giveaway to the person who shares your updates the most. This will provide them incentive to do something that helps your company.
You need to remember that just because there are a lot of people that like your page does not mean you will win. Try to focus on those users who are more likely to actually become customers or pass your content on to their social circle. View your conversion rates to gauge how well your marketing efforts are working.
It is important that you understand the fundamentals of Facebook. When you understand everything there is to know about it, you will be more able to take full advantage of its features. You can learn things about Facebook that most users are not aware of by visiting the help center of the site. You will enjoy the outcome.
Hire someone to manage your Facebook page if you are unable. A successful page requires constant attention, and you may not be in a position to provide it. Posting daily may be hard for some people. It’s not cheap to put your Facebook marketing into someone else’s hands, but it does save you precious time.
With all that you’ve discovered, you are better prepared now to compete in the world of Facebook. They can learn from you. Use what you’ve just learned and start marketing today.